How Regional Influences Affect Homeowners’ Selection of Exterior Paint Colors

August 30, 2021

Luxury two-story home or rural wooded lot with chimney at the facade and sporting earthy tan colors and stone facadeWhen it’s time to repaint your home’s exterior, one of the first decisions you’ll make is potentially the most significant: What colors should you choose? After all, you want your home’s appearance to please your eye—and that of your neighbors. If you live in a deed-restricted community, you’ll also have to select colors that adhere to the guidelines of your homeowners’ association.

But what makes one color more desirable than another? Home design professionals say regional tastes and geographical features often play a role. As a result, three of the nation’s leading paint manufacturers—Sherwin-Williams®, Benjamin Moore®, and PPG Pittsburgh Paints®—have developed color palettes that capture the essence of various states and regions of the United States.

Color Preferences Across the South

Regional tastes tend to reflect natural surroundings as well as cultural influences. In the Southwest, for example, homes are often painted with earthy colors like ochre, sandy beige, and muted green to reflect the surrounding terrain and the down-to-earth character of the people who live there. In the coastal areas of the Southeast, on the other hand, houses frequently reflect a laidback lifestyle along with the colors of the sea, such as Deep Ocean, Turquoise Powder, and Nimbus Gray from Benjamin Moore®.

Meanwhile, the paint experts at Sherwin-Williams® have developed color palettes for each state. Perhaps not surprisingly, two of the most-favored colors in Georgia are Certain Peach and Pale Moss.

Of course, you’ll have many other factors to consider when choosing colors for your home’s exterior walls and trim. Lighting is one of the foremost considerations. Many homeowners forget to consider how natural light can change from dawn to dusk, and how that can affect the perception of color.

At Southern Painting, we understand the critical role that color plays in all of the interior and exterior painting jobs we undertake. As a result, we offer expert guidance from professional color consultants who can help you feel confident about the paint selections you make for your home.

Contact Southern Painting today to learn more about our residential painting services and find out whether we have local painters serving your community in the Southern United States.

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